Simone Ferretti
Product Engineer
I build systems and the infrastructure they need to not fall over.
01Now & elsewhere
- Building
- Homelab and music app.
- Learning
- Russian, A1/A2.
- Outside
- Weight lifting and vie ferrate in the Dolomites.
02 Selected writing
The questions a product leaves unanswered
Automated replies help support, but recurring questions may point to a flow worth rethinking.
When apps become too present
A reflection on defaults, product presence, and why useful software can still ask for too much attention.
Betting on what you know: lessons from landing in a new market
Going into a new market, we bet on the channel we knew best. It turned out not to be the one that market used. A reflection on making decisions under uncertainty and why a good bet still needs field research after you land.